Jeanne W. Ross, Principal Research Scientist, MIT Sloan Center for Information Systems Research (@jrossCISR) Because established companies are not designed to be digital, they must transform to remain competitive.

The first step in a digital transformation is articulating a clear vision of how the company will engage with customers to solve their problems. This is not easy—but without a clear vision, people in the company cannot design a coherent, executable business strategy.

In this session, MIT describes how senior business leaders formulate a vision that is inspired by both existing organizational competencies and the capabilities of digital technologies.


Posted by Derek M. D'Onofrio

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