Ask the Authors with senior partner Tanguy Catlin of McKinsey & Company.

Tanguy recently coauthored the article, Digital Strategy: The four fights you have to win.

In this Ask the Authors series he responds to questions from readers.

Question: How do you ensure your organization doesn’t fall prey to “shiny object syndrome” on your digital transformation journey?

Tanguy notes the proliferation of new digital technologies and advises executives to educate themselves about the potential benefits.

Most importantly though, executives should return to the question of how digital and analytics will create value for their customers and their organization? Leaders should have a vision for where they want to take their organization and analyze where new technologies fit within the jolt of their digital transformation.

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Posted by Derek M. D'Onofrio

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