Ask the Authors with senior partner Tanguy Catlin of McKinsey & Company.

Tanguy recently coauthored the article, Digital Strategy: The four fights you have to win. In this Ask the Authors series he responds to questions from readers. Question: What is the difference between developing and executing a digital strategy and a corporate strategy? “People ask us about digital strategy. The reality is they just need a strategy in the digital age.”

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Posted by Derek M. D'Onofrio

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